New carbon rim shape being developed (this was an April Fools Day post)

Here at Boyd Cycling we are proud to announce the development of a whole new shape of carbon rim, never before used. Wide is the the trend nowadays and we are definitely wanting to get on that trend while it's still popular. Our new rim will start off with a wide 23.4mm brake track then expand outward to a massive 52mm at the widest point before coming back to the spoke bed. With this new design we are finally able to provide the widest possible rim to our customers. As with any of the new wide rim technologies, weight increase is going to happen but we are happy to report that we have managed to keep our weight increase down to a very reasonable 414 extra grams per rim.

When asked about the new rim shape and the benefits this will have, Boyd Johnson had this to say, "Being a small start-up company wind tunnel time and carbon fiber moulds can be very expensive. Fortunately we have teamed up with a group of mechanical engineer scientists from Nigeria who happen to own a wind tunnel. Do I feel lucky to have found them? You bet, since starting to work with them I have already won the lottery and found a long-lost uncle."

With the new rim shape we also realized that interaction with the fork blades is just as crucial to the airflow. By forcing air through the smaller area between the rim and the fork blade you create a very turbulent area where the air has to compress to pass though. We have moulded our own fork blades to go with the new rims. The shape of the fork will mirror exactly this new rim shape. By doing this we have managed to close the gap between rim and fork blades to literally nothing, allowing no air whatsoever to pass through this area.

The hubs are another crucial part to the wheel. Much debate has been had about ceramic vs. steel bearings. We have decided to use a porcelain ceramic bearing each craft-fully painted with an image of Elvis. Only 5,000 of these bearings were produced last year so the value is only guaranteed to go up. Hurry now, orders taken in the next 15 minutes will qualify for free shipping and we'll even throw in a book light for reading in bed.

(edit now that it's not April Fools Day anymore): Yes, this was an April Fools Day post. We are definitely not planning on releasing a rim with a width wider than most forks out there that would weigh over a pound more than our normal rim.